Change of Ideas

During the editing process we realised that our first advert was too long and it didn't really advertise our product. There was nothing within the advert that would directly appeal to our target audience of teenagers. We also realised that the advert would be too long and it wouldn't be able to be shown on television.

Our new advert will be set on a running track. As the first advert will be involve men, this advert will only involve women. This means that we will have two adverts that cover both genders. This will allow us to maximise the range of our product. During the research process we found that most adverts tend to have specific gender that they aim at but they still effectively sell to a wide audience. This encouraged us to create adverts that are aimed at both men and women.