Carphone Warehouse - Mowbli Repairs Radio Advert
This advert was created to advertise mobile phone repairs and the offer to replace your mobile phone if it cannot be repaired. The radio advert consists of two voices. The first voice is of a man explaining about the offer from carphone warehouse. The second voice is of the phone itself complaining that it is ill until the man mentions that the phone can be replaced. The phone then quickly says that it is well again. A male voice is used instead of a females because the man that is featured in the advert has an accent helps to provide a certain comedy value when placed together with the small soprano voice of the mobile phone. The advert is aimed at both men and women so it didn't matter which voice was used but I feel that using a female voice wouldn't have worked as well as a male voice because the service that is being advertised is aimed at all users of mobile phones and the male voice provided the entertaining banter between him and the mobile phone. A radio advert needs to advertise the product using music, dialogue and sound effects. Therefore, the advert needs to be entertaining and engaging to the audience so that it will be successful.
Audiences
The audiences who will hear this advert are anyone who listens to the radio. That shows that this advert is effectively aimed at anyone who owns a mobile phone because the content does not suggest that it is aimed at any specific gender, age or social class. The people who might be taken in by this advert however, are people who have need for the service that is provided and can relate to the problem that the main male voice is dealing with.
http://www.radioville.co.uk/ - Go to Hear Our Stuff - Mowbli Repairs. Carphone Warehouse.
Wednesday 16 December 2009
Research - Snickers Advert Analysis
Snickers Advert
This advert was created to appeal to the male population and for the promotion of the Snickers chocolate bar. The advert consists of several men playing football before one of them fakes an injury. This causes a man driving a tank to come onto the football pitch and threaten to hurt the man if he ever fakes an injury again. The advert is mainly aimed at men as it uses objects such as a tank that is deemed masculine, strong aggressive music, harsh dialogue and the slogan "Get Some Nuts" that can actually be referenced as a slang term growing male genitalia. The actual product that the advert is portraying is only shown at the end, when the spokesman takes a bite of the product before saying the slogan. This shows that create a successful advert you don't actually need to show the product. The product could just be referenced too at the end of the advert while the rest of the advert portrays the product as something that inspires manliness. This usage of limited product viewing is effective as it allows the audience to see a sort of personality that accompanies the buyers of the actual product. The use of manly images and music such as football, a tank and the strong aggressive music in the background surrounds the product with masculine feel and directly appeals to the male population.
Audiences
The adverts for Snickers are aimed mainly at any aged males due to the use of strong aggressive non-diegetic. music and harsh dialogue. The demographic audience for Snickers based on this advert would be Males aged around 16 and above due to the age and gender of the characters displayed within the advert. The advert aims to appeal to men of working or middle class status. Due to the masculine feel of the advert it has shown to give the illusion that by buying this product men will feel more manly and as the slogan suggests 'Get Some Nuts.'
Snickers Football Advert
This advert was created to appeal to the male population and for the promotion of the Snickers chocolate bar. The advert consists of several men playing football before one of them fakes an injury. This causes a man driving a tank to come onto the football pitch and threaten to hurt the man if he ever fakes an injury again. The advert is mainly aimed at men as it uses objects such as a tank that is deemed masculine, strong aggressive music, harsh dialogue and the slogan "Get Some Nuts" that can actually be referenced as a slang term growing male genitalia. The actual product that the advert is portraying is only shown at the end, when the spokesman takes a bite of the product before saying the slogan. This shows that create a successful advert you don't actually need to show the product. The product could just be referenced too at the end of the advert while the rest of the advert portrays the product as something that inspires manliness. This usage of limited product viewing is effective as it allows the audience to see a sort of personality that accompanies the buyers of the actual product. The use of manly images and music such as football, a tank and the strong aggressive music in the background surrounds the product with masculine feel and directly appeals to the male population.
Audiences
The adverts for Snickers are aimed mainly at any aged males due to the use of strong aggressive non-diegetic. music and harsh dialogue. The demographic audience for Snickers based on this advert would be Males aged around 16 and above due to the age and gender of the characters displayed within the advert. The advert aims to appeal to men of working or middle class status. Due to the masculine feel of the advert it has shown to give the illusion that by buying this product men will feel more manly and as the slogan suggests 'Get Some Nuts.'
Snickers Football Advert
Saturday 12 December 2009
Advertising Brief
The brief I have chosen to do is Brief Five. Brief Five consists of creating an advertising package for a new product or service. The main text for this brief is to create two Television Adverts for the new product. The ancillary texts consists of a TV Programme Sponsorship Sequence and a Radio Advert.
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