Research - Carphone Warehouse Radio Advert Analysis

Carphone Warehouse - Mowbli Repairs Radio Advert
This advert was created to advertise mobile phone repairs and the offer to replace your mobile phone if it cannot be repaired. The radio advert consists of two voices. The first voice is of a man explaining about the offer from carphone warehouse. The second voice is of the phone itself complaining that it is ill until the man mentions that the phone can be replaced. The phone then quickly says that it is well again. A male voice is used instead of a females because the man that is featured in the advert has an accent helps to provide a certain comedy value when placed together with the small soprano voice of the mobile phone. The advert is aimed at both men and women so it didn't matter which voice was used but I feel that using a female voice wouldn't have worked as well as a male voice because the service that is being advertised is aimed at all users of mobile phones and the male voice provided the entertaining banter between him and the mobile phone. A radio advert needs to advertise the product using music, dialogue and sound effects. Therefore, the advert needs to be entertaining and engaging to the audience so that it will be successful.

Audiences
The audiences who will hear this advert are anyone who listens to the radio. That shows that this advert is effectively aimed at anyone who owns a mobile phone because the content does not suggest that it is aimed at any specific gender, age or social class. The people who might be taken in by this advert however, are people who have need for the service that is provided and can relate to the problem that the main male voice is dealing with.

http://www.radioville.co.uk/ - Go to Hear Our Stuff - Mowbli Repairs. Carphone Warehouse.