Jaffa Cakes - Pack your Bags Radio Advert
This radio advert was designed to be funny and use popular elements from modern culture in order to help sell their product. Within the advert there are references to the reality show Big Brother, the football world cup and the England football team. They even have input from the England midfielder Steven Gerrard at the end of the advert to really help sell their product to their target audience. There are three voice heard within the advert. The first voice you hear is a quiet female voice that answers a phone and appears to be confused as to what is happening during the advert. The second voice you hear is a strong male voice that claims to be a spin off of Big Brother called Jaffa Cake. Lastly at the end of the advert you hear the voice of Steven Gerrard who delivers the line linking the World Cup and Jaffa Cakes. The use of a well known football player's voice helps to influence the audience because he is attempting to help sell an already popular product.
Audience
This advert is generally aimed to all fans of football as the advert clearly provides references to the Fifa Wold Cup and the England football team. The use of a popular footballer's voice helps to enforce this link and sell the product as the footballer's voice is used at the end to recite the slogan that has been chosen to feature within the advert.
Jaffa Cakes Radio Advert
http://odeo.com/episodes/203479
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