Marmite - Our Tune Radio Advert
This advert was designed to be funny and has a comical element to it. There is only one voice present within the advert and that voice is from a male. The voice tells a sad story of two people who fell in love and lived horribly but happy lives together until the female he is describing discovers that her husband doesn't like the product that is being advertised. In the final seconds of the advert there is the theme tune 'My Mate Marmite' that is associated with the product. The jolly tune creates a contrast to the sad non-diegetic background music and this contrast helps to create a comical element that will entertain listeners and encourage them to buy the product.
Audience
This advert is aimed at anyone who enjoys Marmite as the product is famous for it's 'You either Love it or Hate it' slogan. You can also say that the product is aimed at the people who do the weekly shop as it is a product that you would find people buying when they shop. Others who could also buy this product could be people who have never actually tried the product and are curious as to which side of the slogan they fall in.
Marmite - Our Tune Radio Advert
http://www.aerialsfoundation.co.uk/hof/HallOfFame.xml - Go to number 17 to find the radio advert.
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