Research - Lilt Television Sponsorship Sequences

Lilt Television Sponsorship Sequences
These sponsorship sequences all consist of a parrot talking in a stereotypical male Reggae Jamaican accent. The parrot talks of how he is the new face of Lilt and is seen talking into a microphone and walking on a piano. He mentions the product at least once in each sequence so that the audience is always sure of what is sponsoring the program that they are watching. The sponsorship sequences are effective as they all clearly show the product so that there sponsorship campaign will effective help to sell there product. The sequences display a clear reference to Jamaica by the showing of a Jamaican map and the use of Reggae music that is always stereotypically displayed when referencing the country. This reference does help to create a tropical feel to the advert that links with the product itself.

Audience
The audience that this product is aimed would generally be younger men and women that belong to working to middle class societies. This is because the music and content of the sequences would appeal to a younger generation of these classes better than an older generation. People buying also buying this product also could have been influenced by the actual word content that describes the product. The parrot describes the tropical fruit flavourings that are contained within the product and this helps towards influencing the audience into buying the product.

Lilt Television Sponsorship Sequences
http://www.thinkbox.tv/server/show/nav.1168 - Go to Lilt Sponsorship.