Research - Rowntrees Fruit Pastilles Sponsorship Sequences

Rowntrees Fruit Pastilles Sponsorship Sequences
These sponsorship sequences all contains a person who can do amazing things and shows them doing these in front of people. A person during each sequence then holds up the product and states the slogan of 'OK but I bet you can't put a fruit pastille in your mouth without chewing it.' These sequences would be effective as people may find themselves attempting to take the challenge that the slogan suggests. As the advert also contains many people of different ages and ethnic backgrounds it suggests that the advert is actually aimed at everyone. This is an effective targeting strategy as it doesn't limit the product down to just one target audience. Instead the wide range of advertising for the product helps to sell the product to it's target audience of everyone.

Audience
As I have stated above, the product doesn't seem to have a specific target audience. Instead the product seems to target everyone due to the content showing people of different generations and ethnic backgrounds. People who may also buy this product could be willing to attempt the challenge that the slogan suggest in trying to eat the product without chewing it.

Rowntrees Fruit Pastilles Sponsorship Sequences
http://www.thinkbox.tv/server/show/nav.1168 - Go to Rowntrees Fruit Pastilles.