This advert was created to advertise their salmon product. The advert contains a non-diegetic voice over that explains about how the company only wants the best ingredients for the product while a man fights a grizzly bear in the background to get a salmon. The advert was designed to be humorous while demonstrating that the company only want the best for their potential customers. This advert was voted as one of the top 20 adverts of the decade on the advertising website Thinkbox.
Thinkbox 'Top 20 Adverts of the Decade' In: Thinkbox Website (http://www.thinkbox.tv/server/show/nav.1250) Accessed on 28th January.
The advert is very funny to watch as it borders on the impossible so it amuses viewers and the voice over explains the reasons behind the content of the advert. This is a clever way of creating an advert as the voice over ensures that the viewers will not get confused by the content of the advert. As the male voice providing the voice over is talking in a calm and collect manner it creates a comical atmosphere within the advert because the voice appears to understand that people from John West have to go through fighting grizzly bears on a regular basis to provide for their customers.
Audiences
This advert is aimed mainly at the adults who do the weekly shop for their household. The advert explains how they only use fresh ingredients for their product so it would encourage shoppers to buy it because they are assured that they are buying a product that is guaranteed to be fresh.
John West Advert
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