Friday 29 January 2010

Research - Institutional Values

Thinkbox
This is a company that produces Television adverts for different companies in order to advertise the companies products. They can create any advert that will be shown on the tv. For example, they can create sponsorship sequences, red button ads, ads that are not for profit and conventional television adverts. They will create adverts for any company but they have to follow the guidelines of Advertising Standards that have been set by the government so they are not allowed to include any explicit footage within their adverts. As they are a popular professional advertising company they aim to help advertisers get the best out of modern television.

Thinkbox About Us Page - http://www.thinkbox.tv/server/show/nav.748

Radioville
They claim that they are the UK's biggest and best radio advertising agency. In looking at what they actually do they start all their sentences with the word 'We.' This shows that they are a company that will actively pursue the clients desired final advert and complete to fit the clients objectives. They state that they make 10% of all UK radio ads. Considering the size and population of the UK this percentage is quite large. Listening to a few of their adverts that they have featured on their site you can hear that each advert has been professionally made and fully advertises the product.

Radioville Website - http://www.radioville.co.uk/

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