Research - Qualitative Research

For this research we interviewed ourselves asking questions on the adverts we remember and why we remember them. The answers we received from the interviewees were their own opinions and we did not influence the answers in any way. From this research it has shown that the adverts that viewers remember the most are the ones that containing annoying or slightly shocking content. From the first response it was discovered that an advert like the Compare the market adverts are very memorable because of the character and catchphrase associated with the advert itself. The meerkat within the advert is something that everyone knows and whenever the catchphrase 'Simples' is mentioned, everyone instantly knows what the person is talking about. From the research we discovered that a really effective advert is one that will be remembered by the target audience so that if they have need of the product or service they will be able to remember the advert and then make use of it.

Also discovered from the research was that radio adverts aren't very effective as most people find that the adverts are only remembered for being annoying.

To conclude, from the research we have found that in order to create a successful television and radio advert we need to make sure that the adverts are funny and memorable to the target audience without being memorable for their annoyance.